Ecommerce Reviews

Although 2014 is underway, there’s still a lot of time until we make it
to 2015. Since competition among ecommerce companies of all sizes has
really heated up over the last few years, let’s look at five different
ecommerce design trends that are going to be significant throughout the
rest of this year:

Flat Design

While flat design is actually a trend that can be seen on many
different sites, it has several features that make it an especially good
fit for ecommerce sites. Because this style of design eschews many
decorative elements, it’s a great way to put the full focus of a site on
products. It also makes it possible to use large product pictures and
still allow sites to load quite quickly. Another advantage is it’s a
nice complement to the next trend we’re going to discuss.

Responsive Design

More people are using phones and tablets to shop online. However, that
doesn’t mean everyone is abandoning their desktops and laptops. Because
all of these devices are regularly used by ecommerce customers,
retailers have to find a way to deliver a consistent experience. While
mobile apps make sense in some cases, responsive design can work
extremely well and eliminate the need for users to download another app.
By utilizing this type of ecommerce website design, retailers can
provide customers with a consistent experience regardless of what size
of screen they’re using at the moment.

Less Sliders and Larger Navigation Elements

Because online retailers want to ensure that visitors can use any
device, designers are making a conscious effort to alter or remove
elements that may not work as well on smaller screens. The two best
examples of this design trend are sliders and navigation elements. With
the former, many designers are choosing to remove sliders as a result of
them not working all that great on phones and tablets. And with the
latter, a lot of designers are opting to increase the size of those
elements so they’re easier to click.

Utilizing Multiple Fonts

It can be hard to use multiple fonts and create a cohesive look. But
when done correctly, this technique can add a lot of visual appeal
without distracting from the main focus of a product page.

Increasing the Number of Relevant Elements on a Product Page

By opting for designs that include as much relevant information as
possible on a single product page, most retailers find that they are
able to reduce the number of visitors who leave and ultimately increase
their overall conversion rate.

Even though not all of these
ecommerce design trends are going to be the right fit for all retailers,
utilizing at least a few of them are likely to provide a competitive
advantage. If you feel that your ecommerce business needs to do
something to ensure you stay ahead of the competition, you won’t regret
working with a web design company that understands the best way to
utilize any or all of the design trends we covered.